The deal also included the Sun Records trademark, which sources say is also a very profitable component, as well as the Sun Diner in Nashville and its merch business too. John Singleton — brother of the late Shelby Singleton who purchased the Sun label back in 1969 from founder and industry legend Sam Phillips — will stay on overseeing the Sun Records operation.
“We are extremely pleased to pass the Sun Records baton to Primary Wave and are confident that they will continue to reach new heights for the crown jewel of the music business created by Sam Phillips, which my brother, Shelby, and I have kept alive and relevant for the past 50 years” John Singleton, Sun Entertainment Corp. president, said in a statement.
Primary Wave will also provide additional resources to expand the Sun Records brand, which can now tap into the company’s marketing, branding, digital strategy and licensing and synch opportunities.
“Sun Records is the original home to some of the biggest legends in music,” said Larry Mestel, Primary Wave CEO & founder, in a statement. “Sam Phillips treated all of his artists with the utmost respect and provided a space of creativity unlike no other. His vision for Sun aligns perfectly with the creative ethos of Primary Wave, and I am overjoyed that this historic label is now a part of our family.”
Sun Records is currently distributed by the label itself through direct digital licensing deals and by licensing the masters to well-known established re-issue labels like Charly Records and Bear Family Records.