Using MetaMedia technology, Encore Live partnered with UFC last month to air its marquee UFC 257 event, which featured a highly-anticipated rematch between Dustin Poirier and Conor McGregor.
“UFC 257 was a great test case for us, proving that MetaMedia’s live-streaming content delivery technology is the best in the business regardless if a venue is in a suburban area with strong internet or rural area with limited cell reception,” added Kinzie. “We just can’t wait to kick off our 2021 season!”
According to Encore Live, more than 900,000 fans attended their drive-in performances last year between June and September.
“During the most challenging year in modern history, Encore made it possible for hundreds of thousands of music fans to safely gather outdoors across North America to enjoy the communal experience of watching performances from the biggest stars in music,” said MetaMedia CEO Jason Brenek in a release. “MetaMedia is honored to support Encore in 2021 by expanding its entertainment programming to include live-streamed music and sports, and bring people across the world some much-needed joy and connection.”