With less than two months to go before the U.S. presidential election on Nov. 3, Spotify has unveiled a non-partisan initiative that will leverage the wide reach of the streaming platform to encourage voter turnout.
Entitled “Play Your Part” and available on the “Home” section of the mobile app, the initiative is designed to provide resources, information and encouragement for Spotify users residing in the U.S.
The multi-faceted initiative, which kicks off today (Sept. 9), includes Spotify Voter’s Booth, a hub providing resources and information so users can register and make a plan to vote; new artist and influencer-curated playlists to keep users entertained during the voting process; special curated episodes about civic engagement from podcasts including Famous Fates: Movers & Shakers and Dope Labs; and video and audio voting reminders in several of Spotify’s flagship playlists.
Play Your Part includes a concerted effort to encourage young users to vote via partnerships with artists and influencers including Conan Gray, Alaina Castillo, King Princess, Chloe x Halle and more. From today, first-time voters on Spotify will receive messages from “fellow first timers” encouraging them to register.
Additionally, co-curated playlists from Seventeen Magazine and the music-focused voter registration organization HeadCount will be added to Spotify to encourage users to participate.
The Spotify-owned podcast company Anchor will also be launching an “election takeover” of its Sponsorships tool that will give podcasters the opportunity to donate their ad space to the voting nonprofits HeadCount, BallotReady and Democracy Works.
In addition, Spotify has introduced a new civic engagement ambassador program designed to ensure that all company employees have the resources they need to vote.
Further voter-turnout experiences will be rolled out in the weeks leading up to the election. More details can be found here.