Blackpink’s historic week has been rewarded with a swag of Guinness World Records.
The south Korean girl group’s music video for “How You Like That” earned 86.3 million views on its arrival June 26, enough to set records for most viewed YouTube video in 24 hours, most viewed music video on YouTube in 24 hours, and most viewed YouTube music video in 24 hours by a K-pop group.
It’s not such a great week for compatriots BTS, who were the previous record holders in those categories with the video for “Boy With Luv” featuring singer Halsey, which dropped in April 2019. “Boy With Luv” is now scrubbed from the record books.
Jisoo, Jennie, Rose and Lisa aren’t done with busting records. The live premiere of ‘”How You Like That” reached 1.66 million peak concurrent viewers on the streaming video platform, setting new records for most viewers for the premiere of a video on YouTube, and most viewers for the premiere of a music video on YouTube.
They’re already the holders of records for most followed female group on Spotify and music group with the most subscribers on YouTube, eclipsing One Direction, according to Guinness World Records.
Written by Teddy and Danny Chung, “How You Like That” ends Blackpink’s one-year musical hiatus since 2019’s Kill This Love EP, which reached No. 24 on the Billboard 200.
“How You Like That” is expected to appear on Blackpink’s forthcoming debut studio album.
In just five days, the music video has powered to more than 170 million views. Watch below.